Services
Abelson Group is a full service agency with an integrated public relations and marketing approach. Every program we develop is customized to achieve optimal business and marketing goals. We develop the right message and communicate that to all of your constituents -- from key press and analysts, to customers, employees, business partners and shareholders. Unlike other firms, Abelson Group integrates marketing programs and activities as needed to drive successful integrated strategies to boost visibility, momentum and mindshare.
Media Relations
Branding, positioning and message development, company and product launches, PR strategy and planning, crisis communications, business, consumer, technology and industry media relations, media results measurement
Analyst Relations
Research, competitive analysis, perception audits, industry analyst reports, research notes, market opportunity evaluation, market share analysis, recommendations to decision-makers
Social Media
Developing and maintaining company blogs, Facebook fan pages, Linked in presence, Twitter feeds, viral marketing strategy, blogger relations, and social communications
Speakers Bureau
Global events database management, crafting speaker strategy, identifying key subject matter experts and spokespersons across the organization, managing executive schedules, crafting customized speaker abstracts, pitching and securing speaking opportunities, proposing panels, securing keynotes and generating executive profiles for speaker invitations
Awards Program
Global awards database management, pitching and securing corporate, executive or product/service awards, researching opportunities that rank company cultural, leadership, innovation, best products and financial success
Events Marketing
Strategy for conferences and tradeshows, Events database management, securing networking and exhibitor opportunities at a discount, managing full-service event coordination, including all logistics from booth setup/tear down and storage, to venue lighting, Internet access, carpeting, plants as well as promotional materials, themed giveaways and custom collaterals
Executive Communications
One-on-one executive communications training on messaging/positioning, branding values and communicating to different audiences, pitching and securing interviews designed to elevate executive profiles on topics concerning economics, industry issues, academics, technology and culturePresentation development, message training, media training, scripting, speeches, keynote scripts, executive Q&As, and elevating executive profiles
Media Training
One-on-one spokesperson media training for TV, Radio, online and/or print interviews, including message training, on-camera scenarios, interview role-playing, a series of issues-based Q&As and a final tape of the session with feedback for improvements
Marketing
Strategic branding, visual ID, product and company naming, market development and competitive analysis, corporate and product value proposition development, perception audit, marketing plans, direct marketing, lead generation, event marketing, email and viral marketing, interactive marketing, advertising strategy,grassroots events, focus groups, program metrics and measurement
Writing
Copy strategy across all communications mediums, content development, editing and approvals for websites, datasheets, collateral, brochures, byline articles, opinion editorials, biographies, fact sheets and the related