Client Name: eMarketer, Inc.
Headquarters: New York, New York.

Goal:
To brand the company as the leading authority on marketing and advertising issues related to the wireless, consumer, and mobile commerce communities.

Strategy:
Retained Abelson Group to elevate the firm’s corporate profile, and to develop consistent, high-profile communications for attracting new clients, upselling new services, and retaining existing subscribers.

Results:
Within just three months, Abelson Group:

• Significantly increased eMarketer’s business and trade media coverage. As a result, today, the company is regularly quoted in Advertising Age, Adweek, Business Week, Forbes, New York Times, Wireless Week, and countless other advertising, marketing, and business and financial publications.
• Sustained ongoing visibility for the firm which has translated directly into new account wins.
• Positioned eMarketer as an industry thought leader among the media community, which now comes to the firm for commentary on a variety of mobile marketing, mobile content, and online advertising news.

Client Name: mBlox, Inc.
Headquarters: London, United Kingdom.

Goals:

• To create a definitive category for mobile messaging infrastructure in the U.S., enhance the company’s credibility and momentum, and build significant market share.
• To introduce the company in the U.S. and APAC markets by leveraging its rich history in the U.K. for managing premium SMS services, operations, and billing for carriers and content companies.
  

Strategy:
Hired Abelson Group to launch the company in the U.S. and APAC, and develop consistent communications programs aimed at driving awareness and adoption for carriers and mobile content companies. Soon selected Hotwire, a U.K.-based PR agency, as Abelson Group’s partner in EMEA to drive an integrated, consistent program across multiple markets in that region.

Results:
Within two weeks of the campaign’s inception, Abelson Group established mBlox’s corporate presence in the U.S. market, and secured extensive coverage in RCR Wireless, Wireless Review, Wireless Week, NBC News, BBC, and New Media Age (U.K.). In addition, Abelson Group:

• Quickly positioned mBlox in the U.S. and U.K. as an industry expert and authoritative thought leader in mobile marketing infrastructure.
• Created networking and thought leadership opportunities through involvement with organizations such as the MMA, MEF, and others; placed executives on the U.S. and global boards of directors of these and other organizations.
• Consistently developed visibility through coverage in business media, trade media, and analyst reports, yielding a shorter sales cycle and reducing barriers to entry with content providers and carriers.
• Launched mBlox Singapore in APAC into a highly-competitive, very mature mobile messaging market; Abelson Group leveraged a key acquisition of the operations and billing portion of local market giant, LaNetro Zed, to establish immediate credibility and momentum for mBlox’s APAC operations. The firm also managed speculation and communications for this acquisition, and garnered very positive media coverage.

Client Name: mPortal, Inc.
Headquarters: McLean, Virginia.

Goals:

• To clearly position the company as a leading enabler of wireless content and applications among mobile network operators (MNOs), mobile virtual network operators (MVNOs), content providers and enterprises.
• To dramatically elevate the firm’s corporate reputation and industry exposure to accelerate business development efforts, and improve traction with customer targets.
• To identify and secure a wide range of executive thought leadership opportunities that emphatically differentiated the mPortal brand and mission from other wireless sector start-ups.

Strategy:
mPortal engaged Abelson Group to develop and implement a strategic North American media and analyst relations campaign, which included extensive executive thought leadership support and execution. As a growth-stage company, mPortal did not have a deep pipeline of corporate, solutions, and customer announcements. However, the company possessed a business model which touched all components of the mobile content and delivery value chain, and a significant media and analyst relations asset in its charismatic, engaging, highly-articulate, and forward-thinking founder and CEO, DP Venkatesh. Consequently, Abelson Group began securing high-profile speaking engagements for Venkatesh at industry trade shows and conferences, and proactively pitched business and trade media to include commentary from Venkatesh on a wide range of hot mobile content development and delivery topics. In addition, the agency closely monitored industry news, and when a major announcement took place, the agency pitched reporters covering those stories to include relevant remarks from Venkatesh, who always had a compelling opinion to offer.

Results:
During Abelson Group’s three-year relationship with mPortal, the agency secured very impressive results for the company, including:

• Multiple detailed executive Q&As in RCR Wireless News and Wireless Week.
  Feature broadcast coverage on NBC News.
• Countless mentions and comments in high-profile business and financial media outlets, including Associated Press, Christian Science Monitor, Dow Jones Newswires, New York Times, Red Herring, Reuters, Wall Street Journal, Washington Post, and USA Today, to name just a few.
• Extensive and consistent coverage and commentary in all wireless trade publications, including FierceMobileContent, FierceWireless, GoMo News, MoCo News, Phone+ Magazine, RCR Wireless News, Telephony Online, and Wireless Week.
• Regular briefings with, and constant inclusion in analyst reports authored by, top-tier firms, including ABI Research, Compete, Forrester Research, Frost & Sullivan, Informa, Gartner, IDC, JupiterKagan, Ovum, Pyramid Research, and Strategy Analytics.
• Numerous podcast interviews with prominent trade media outlets, including GoMo News, Telephony Online, and mSearchGroove.com, among others.
• Dozens of speaking engagements at industry trade shows and conferences, including CTIA, MECCA, World Handset Forum, and many others.

Goals:

• To reposition Movial as a global developer and provider of rich, intuitive Internet experiences, across multiple platforms, to wireless carriers, telecommunications companies, and handset manufacturers.
• To significantly enhance the company’s profile and visibility throughout Europe, and launch the company in North America and Asia Pacific (APAC).
• To establish the company as an experienced, credible, and pedigreed developer of quintuple-play applications, and attractive partner to potential customers and technology partners.

Strategy:
During its six-year history, Movial has generated significant funding and revenues through established relationships with top-tier European wireless, wireline, and handset customers. However, it remained relatively unknown in North America and APAC, and did not possess consistent external communications about its business and expertise. Movial engaged Abelson Group to design and execute an aggressive, comprehensive corporate communications program, which included the creation of new corporate and technology messaging platforms, extensive media and analyst relations outreach in all three regions, global speaking engagements and panel participation opportunities, and PR coordination and support at major trade shows and industry conferences around the world.

Results:
Within the first three months, Abelson Group immediately boosted the company’s visibility in all areas, and created excitement about the company’s approach and offerings. More specifically, the agency:

• Generated significant exposure for the company via eight business and solutions strategy, new product introduction, technology partner, and customer win announcements tied to major industry trade shows.
• Secured over 25 media and analyst briefings across North America, Europe, and APAC to discuss the company’s new positioning, strategy, and solutions offerings.
• Cultivated analyst evangelists and media references with Frost & Sullivan, Gartner, IDC, VDC, Yankee Group, and other research organizations.
• Secured high-profile business and trade media coverage in LinuxDevices.com, Linux Insider, San Jose Mercury News, Tech News World, Telecommunications Magazine, TMCnet.com, Total Telecom (U.K.), and VON Magazine.
• Helped create business opportunities for Movial in North American and APAC via the attention the company received at the ARM Developers’ Conference, Fall VON Boston, and Mobile World Congress Asia.

Client Name: Neven Vision.
Headquarters: Santa Monica, California.

Goals:

• To launch the company globally, and establish extensive market and thought leadership visibility.
• To create and define mobile visual search as a viable new technology category.

Strategy:
Selected Abelson Group to develop messaging, audit various influencers, and launch Neven Vision in the U.S., Western Europe, and Asia Pacific (APAC) by positioning the company as an authoritative expert in mobile marketing, mobile visual search, and high-end recognition technologies for operators, marketers, brands, and consumers. To fulfill its exit strategy, the agency designed and executed a strategy targeting key publications and analyst reports that were top of mind with potential acquirers of the company.

Results:
Within just three months, Abelson Group launched Neven Vision in the U.S., and:

• Secured corporate profiles within two major segments on NBC News.
• Cultivated supporters and evangelists with eMarketer, Frost & Sullivan, Gartner, IDC, Jupiter Research, Lyra Research, m:Metrics, NPD Group, and Yankee Group.
• Secured interviews with Wall Street Journal (U.K.), Financial Times (U.K.), Forbes, MediaPost, Media Week, and coverage in CNET, eWeek, Los Angeles Business Journal, and The Hollywood Reporter.
• Ongoing visibility led directly to shortened sales cycles, and opened doors with carriers and marketers.
• After continuing high-level momentum for one year in these three regions, the agency garnered coverage in key international and domestic analyst reports, and top-tier business, and consumer media. Through an aggressive thought leadership campaign involving multiple speakers on the global circuit each month, the company was able to attract the interest of several qualified buyers. In the end, Neven Vision was acquired by Google, after which Abelson Group continued through a long transition period to handle communications related to the acquisition.
• Year-long program results included regular media coverage in Wired, Red Herring (Asia, U.K. and U.S.), NBC’s “Today in L.A” show (featured four times), Wall Street Journal (China, U.K., and U.S.), Fortune, Forbes, New York Times, Bloomberg, and all wireless, lifestyle, and entertainment trade publications.
• Global analyst coverage included extensive information on the company in reports from ABI Research, Gartner Group, Forrester Research, IDC, Jupiter Research, Frost & Sullivan, Cahner’s In-Stat, NPD Group, e-Marketer, IPSOS, and many smaller firms.

Client Name: Ubiquity Software Corporation.
Headquarters: London, United Kingdom.

Goals:

• To establish a strong brand, market momentum, and leadership in converged application development and deployment for operators, network equipment manufacturers, and developers.
• To define the IP multimedia subsystems (IMS) category of technologies.

Strategy:
Retained Abelson Group to design and execute an aggressive international PR effort, including a highly-proactive media and industry analyst relations program, and strategic communications support for the company’s successful initial public offering (IPO) on the AIM. Abelson Group needed to rebrand and reintroduce the company in the U.S. and Europe; and secure significant mindshare in IMS, multimedia application development, and SIP-based IM and presence technologies.

Results:
Over the course of its three-year client engagement with Ubiquity Software, Abelson Group accrued significant mindshare, visibility, and momentum for the company, and established it as an authority and market leader in IMS application development (including frequent citations as the number-one vendor, ranked above Lucent, Cisco and others), VoIP applications, and fixed-mobile convergence. In addition, Abelson Group assumed the communications lead for the company’s IPO on AIM, part of the London Stock Exchange, and:

• Created significant thought leadership through bylined articles in major wireless publications, and speaking engagements at top-tier VoIP shows and conferences.
• Consistently enhanced Ubiquity’s visibility through coverage in top trade publications, industry analyst reports, and industry awards, which collectively positioned Ubiquity as the credible, experienced, and reliable source of IMS application servers.
• Secured positive, meaningful global media and analyst coverage, including exposure in The Financial Times (U.K.), Computerworld (U.K.) Light Reading (U.K. and U.S.), Telephony, Telecommunications Magazine (international and U.S.), VON Magazine (international and U.S.), Yankee Group, Wainhouse Research, The 451 Group, Frost & Sullivan, Telecompetition, iLocus, TeleSpan, and many others.