Abelson Group’s client partners, and its extensive portfolio of influencer relationships, are the lifeblood of the agency. When a prospect speaks with a current client about Abelson Group’s extensive expertise and capabilities, he immediately senses the inherent closeness of the agency-client relationship, and how this level of collaboration fosters open communication, creates synergies, and generates meaningful results on an ongoing basis. Abelson Group uses this unique approach to forge deep bonds that produce long-lasting, productive business relationships. For this reason, many of Abelson Group’s client partners have been with the firm since its inception in 2002.
In addition, Abelson Group is well known for assisting companies in achieving major corporate and financial objectives, such as initial public offerings (IPOs), mergers and acquisitions (M&A) activity, and multiple rounds of venture capital funding. The agency prides itself on its willingness to lend an ear at any time to address specific challenges, and to serve as a sounding board for managing complex issues ranging from new market entries and product development strategies, to existing competitive threats and the impact of pending financial transactions. Abelson Group serves as a virtual extension of the client’s marketing and communications team; it is not an outsider, or a vendor.