Abelson Group has three practice groups:  MobilePR, Digital Edge, and EnterPRiseDirect:

MobilePR is a practice dedicated to educating and shaping consumers’ mobile lifestyles. MobilePR professionals possess deep expertise in the areas of mobile marketing, advertising, media, content and applications, infrastructure, mobile VoIP, gaming, SMS/MMS, IMS, and smartphones. MobilePR clients market software, services, marketplaces, and hardware that directly or indirectly impact the mobile consumer.

DigitalEdge is a practice focused on the design and execution of multi-faceted communications campaigns for companies in the digital entertainment, consumer technology, and new media segments. From online video and streaming technologies, to digital rights management, social networking, consumer electronics products, video game consoles and applications, and e-commerce offerings, DigitalEdge practitioners have extensive experience across many traditional and emerging consumer technology segments, and are adept at driving enhanced visibility and brand equity for a broad range of clients, from start-ups to major Fortune 500 brands.

EnterPRiseDirect is a practice that exclusively services early-stage, growing, and mature companies in the enterprise hardware, software, and solutions markets. EnterPRiseDirect experts work with a diverse spectrum of providers, including companies involved in business intelligence (BI), customer relationship management (CRM), enterprise resource planning (ERP), supply chain management (SCM), and product lifecycle management (PLM) applications; network access and configuration solutions; enterprise search, security, and storage solutions; data integration and access technologies; and cutting-edge and legacy hardware, such as industry standard and blade servers, workstations, thin clients, and mainframes. The unit develops and implements programs that provide enterprise technology concerns with increased industry exposure, recognized executive thought leadership, and optimal market positioning.

In all three practice areas, Abelson Group account teams work across many different vertical market segments, including entertainment, financial services, manufacturing, aerospace and defense, healthcare, biotechnology, professional services, and law enforcement, to add significant, measurable value to client programs.