Abelson Group is a public relations and marketing firm dedicated to promoting insight, innovation, and impact in the technology, marketing, energy and entertainment sectors. The firm helps companies achieve global leadership, create marketplaces, and attract customers and investors through strategic, results-driven marketing communications programs. By developing the most compelling, creative stories and initiatives possible, Abelson Group enables clients to shape consumer behavior, define and influence industry points of view, and elevate market share, mindshare, and brand awareness.
Abelson Group has three practice groups: MobilePR, Digital Edge, and EnterPRiseDirect:
MobilePR is dedicated to educating and shaping consumers’ mobile lifestyles. Clients are market drivers, shapers and category makers in mobile marketing & advertising, mobile messaging, mobile search, m-commerce, mobile applications, mobile social media, device creation, mobile media and mobile content.
DigitalEdge is focused on influencing innovation and adoption of online goods and services. Clients are movers and shakers in digital entertainment, consumer technology, online marketing & advertising, online lead generation, digital analytics, digital lifestyle brands, Web 2.0 communities and social networks.
EnterPRise Direct delivers strategy and execution for companies addressing the business community. Clients are emerging and mature businesses that provide products and services across a broad set of specialties, including: business communications, Internet and video infrastructure, management consulting, human capital management, product development, risk management, smart metering, energy & utility strategic consulting, customer relationship management, governance & transition services, regulatory compliance, security, business software and applications, business intelligence, IT outsourcing, product lifecycle management, and professional services.
In all three practice areas, Abelson Group account teams work across many different vertical market segments, including entertainment, financial services, manufacturing, aerospace and defense, healthcare, biotechnology, professional services, and law enforcement, to add significant, measurable value to client programs.